BACKPACK
TOYS™ AWAKENS TEDDY
RUXPIN® FROM
HIBERNATION
Teddy
Ruxpin® Returns
To Deliver Positive
Message of Adventure,
Learning, Imagination
and Friendship To A
New Generation Of Children
 |
Images copyrighted AlchemyII 2005 |
Milford,
NH – Backpack
Toys International Limited,
a manufacturer of innovative toys,
today announced that it has entered
an exclusive licensing agreement
with Alchemy II to deliver Teddy
Ruxpin®, the world’s
first animated storytelling toy,
to a new generation of children this
September. Originally marketed
in the 1980s, Teddy Ruxpin® became
an overnight success as millions
of children around the world embraced
the warm, endearing character with
a kind, gentle nature. In celebration
of his 20th birthday this September,
Teddy Ruxpin® is ready to
enchant and delight children,
ages two and older, with his
love of adventure, learning,
imagination, and friendship.
“We
are honored to bring this trusted
and loved toy to today’s
children,” says Ed Hames,
president of Back Pack Toys. “Although
there are other interactive
toys on the market, there is
no substitute for Teddy Ruxpin® and
his library of songs and adventures. Many
parents and grandparents of
today experienced Teddy’s
positive message first-hand
20 years ago. We’re
thrilled to play a role in
providing them the opportunity
to share Teddy Ruxpin® with
their children and grandchildren.
”Included
in the Toy Industry Association’s
commemorative book, TOYS:
Celebrating 100 Years of the
Power of Play, Teddy Ruxpin® is
hailed as a toy that has shaped
our lives in the past 100 years
due to the toy’s intuitive
design and outstanding play
value. In 1985, Teddy Ruxpin® came
to life as his eyes and mouth
moved in perfect sync with
every adventure he told. Today,
Teddy Ruxpin® boasts the
latest technology and easy-to-use
controls that have been perfectly
designed to accommodate small
hands. Teddy Ruxpin® will
come packaged with three adventures
programmed on a child-friendly,
durable, Adventure/Song
Cartridge that enables
Teddy to come to life. Also
included with Teddy Ruxpin® are
three beautifully illustrated
storybooks and accompanying
read-along/story-songbooks.
Additional Adventure/Song
Cartridges, to be sold
separately, will also be released
this September.
Toy
Industry Association, Inc. ™ (TIA),
New York, NY (www.toy-tia.org) is
the trade association
for North American producers
and importers of toys, games
and entertainment products
for the youth industry.
About
BackPack Toys International
Limited
BackPack
Toys International Limited,
founded by Ed Hames in 2002,
is a Hong Kong company with
US offices in Milford, New
Hampshire. BackPack Toys core
focus is the manufacturing,
marketing, and distribution
of Teddy Ruxpin® and related
products covered under a worldwide
exclusive licensing agreement
with Alchemy II. For more information,
visit www.teddyruxpin.com
About Alchemy II
In
founding Alchemy II, Ken Forsse
envisioned a company whose
primary goal would be to turn
dreams into reality. Ken's
long-term dream was a bear
called Teddy Ruxpin®. He
drew together the perfect blending
of talented people, including: artists,
engineers, sculptors, artisans,
voice actors and musicians. They
produced everything needed
to make The World of Teddy
Ruxpin® a reality.
FOR IMMEDIATE RELEASE
